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What is PR Strategies in Coca Cola Pakistan about?

This document summarizes a study on the role of organizational public relations in image building, using Coca Cola Pakistan as a case study. It provides background on the history and objectives of public relations. A literature review discusses previous research showing that public relations is focused on managing relationships between organizations and their publics. The study aims to explore how PR builds organizational image and satisfies publics by refining policies based on feedback. It examines the re

Author

Varisha Javed

Language

EN