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Can I read The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market on EtoBox?
The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market by Bernd Skiera, Klaus M Miller, Yuxi Jin, Lennart Kraft, René Laub, Julia Schmitt is a business book available to read on EtoBox.
What is The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market about?
<p><b>What will you learn from this book?</b></p><ul><li>Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.</li><li>How advertisers and publishers leverage users' personal data to pursue their goals.</li><li>Which aspects of the GDPR are most relevant for advertisers, publishers and users.</li><li>How complex it is to go through the process of obtaining user permission for personal data process
Who reads The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Bernd Skiera, Klaus M Miller, Yuxi Jin, Lennart Kraft, René Laub, Julia Schmitt
- Publisher
- Bernd Skiera
- Published
- 2022
- Language
- EN
- ISBN
- 9783982417332
- Category
- business
- Subjects
- Marketing, Business
- Updated
- 2026-03-24
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