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What is Social Media Strategy & Ad Campaign Guide about?

This document outlines a group assignment for a social media strategy and ad campaign. Students will be assigned to groups to develop a social media strategy for a real organization. The strategy will include goals, brand identity, target audiences, recommended channels, types of content, influencer tactics, and key performance indicators. Additionally, students will create sample ad campaigns for two social media platforms from Facebook, Twitter, and Instagram, including audience targeting details. They wi

Author

Japneet Kaur

Language

EN