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What is Classmate Brand Overview and Analysis about?

Classmate is a leading stationery brand owned by ITC. It faces competition from brands like Navneet, Camlin, and Faber Castell. Classmate has the largest market share for notebooks. Research found that brand, price, and visibility in stores influence purchases the most. Classmate is positioned for students and targets those aged 6-23. It offers a wide range of quality notebooks, pens, pencils and more to suit students

Author

Deepakh Arun

Language

EN