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What is IKEA Case Analysis: Strengths & Opportunities about?

IKEA is the largest furniture retailer in the world, founded in Sweden in 1943 and currently operating 175 stores across 32 countries, generating $12 billion in annual sales predominantly in Europe. IKEA follows a strategy of cost leadership by offering affordable home furnishings through a standardized concept of large stores selling flat-packed furniture and accessories. The company has experienced strong growth but also faces threats of increased competition and challenges adapting to new markets like No

Author

Hrushikesh Reddy

Language

EN