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What is Factors Influencing Industrial Product Pricing about?

The document discusses factors that determine industrial product prices, different pricing strategies, and pricing objectives. It lists 9 factors that influence industrial product prices including the nature of the product, complexity, standardization, investment requirements, and after-sales services. It also describes several pricing strategies such as skimming, penetration, bracket, and high-low pricing. Finally, it outlines 4 pricing objectives for industrial companies including survival, maximizing sho

Author

Timilehin Lawal

Language

EN