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Impact of Celebrity Endorsement on Consumers by Rahul R Naik is a document available to read on EtoBox.

What is Impact of Celebrity Endorsement on Consumers about?

This document discusses celebrity endorsement and its effect on consumer purchase behavior. It begins with an introduction on the increasing use of celebrity endorsement in advertising. It then reviews literature on various aspects of celebrity endorsement effectiveness. The document outlines the research design used, which was exploratory convenience sampling of 50 respondents. Key findings include that 100% of respondents watch advertisements, 80% think celebrity endorsement is important, and 58% prefer f

Author

Rahul R Naik

Language

EN