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Social Media by Aiman Baig is a document available to read on EtoBox.
What is Social Media about?
This document summarizes a research paper that analyzes how social media activities on the MINI Facebook page affect brand awareness, word-of-mouth activities, and purchase intention among users. The researchers conducted a survey of MINI Facebook page users and found that engagement with the page had positive effects on brand awareness, WOM, and purchase intention, while annoyance with excessive information led to negative effects on commitment and WOM. The study contributes to understanding how social med
- Author
- Aiman Baig
- Language
- EN