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What is Cafe Tong Susu Marketing Strategy Analysis about?

This document discusses the marketing communication strategy of Tong Susu Cafe Pekanbaru to increase the number of consumers. It provides background on the city of Pekanbaru and growth of cafes. Tong Susu Cafe faces competition and declining consumers. The strategy uses sales promotions, personal selling, publicity, public relations, direct marketing and internet marketing through social media. Activities include new menu promotions, discounts, presentations, publishing logos on vehicles, socializing with c

Author

Andi Khaerunnas

Language

EN