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What is Customer Retention in Sariaya Coffee Shops about?

This research investigates the factors influencing customer retention at coffee shops in Sariaya, Quezon, focusing on customer satisfaction and loyalty in a competitive market. Utilizing a quantitative approach with 163 respondents, the study identifies key determinants such as product quality, service, and pricing that affect customer preferences and retention. The findings aim to provide actionable insights for coffee shop owners to enhance customer loyalty and sustain business growth.

Author

Dan Dela Rosa Liwanag

Language

EN