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What Every Agency Needs To Know About Brand Safety & Suitability - Pixability + GARM by kumud.shankar is a document available to read on EtoBox.

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This report by Pixability, in collaboration with GARM, explores the relationship between brand safety, suitability, and performance on YouTube, emphasizing the importance of these factors for media agencies. It highlights that YouTube is over 99% brand safe, while also distinguishing between brand safety (avoiding harmful content) and brand suitability (content alignment with specific brand values). The report provides insights on how advertisers can navigate these concepts to optimize their YouTube adverti

Author

kumud.shankar

Language

EN