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This study aims to determine the impact of advertisements on the buying behavior of senior high school students when purchasing products online. Specifically, it seeks to: 1) describe the demographic profile of respondents and 2) determine the effectiveness and reliability of advertisements based on familiarity, persuasiveness, satisfaction, truthfulness and representation of products. One hundred senior high school students will complete an online survey. The results will conclude the influence of advertis

Author

Izzy Mei Castro

Language

EN