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Salop Model Based by MANOJ KUMAR SHUKLA is a document available to read on EtoBox.
What is Salop Model Based about?
This study explores the pricing mechanisms of variable opaque products (VOPs) in dual-channel online travel agencies (OTAs) to optimize revenue through price discrimination strategies. It analyzes traveler behavior and the impact of opacity levels on pricing, revealing that OTAs should adjust prices based on the proportion of high-value travelers. The findings offer significant implications for revenue management and strategic decision-making in the travel industry.
- Author
- MANOJ KUMAR SHUKLA
- Language
- EN