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Cunard Line Ltd. is a luxury cruise line operating since 1840 that focuses on marketing communications to maintain its image as an elite brand catering to high-income passengers from Europe and North America. While sales promotions could boost short-term bookings, Cunard must balance tactical and strategic communications to preserve its luxury positioning. Proposed organizational changes aim to target specific ship types to market segments but could dilute the overall Cunard brand identity if not carefully

Author

ShanaySingh

Language

EN