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This document discusses factors that influence customer loyalty for Lotteria, a fast food restaurant chain in Myanmar. It analyzes perceived service quality, brand image, perceived value, customer satisfaction, and their impact on customer loyalty. The researcher conducted a study with 15 hypotheses and 8 variables to examine customer loyalty for Lotteria restaurants in Yangon, Myanmar. Lotteria is one of the most popular fast food brands in several Asian countries and has a large market share in Korea.

Author

soe san

Language

EN