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What is Thomas Cook Group SWOT Analysis about?

The document provides a SWOT analysis and PESTEL analysis for Thomas Cook Group plc. Some key strengths include its long history and brand recognition, large size with sales of £9.8 billion, and geographic diversification across 22 countries. Weaknesses include poor performance in some business areas and a declining profit margin. Opportunities exist from growing Chinese tourism and a falling UK unemployment rate. Threats include uncertain economic conditions in Europe, customers preferring independent trav

Author

liyun517

Language

EN