Opening book details…
Can I read Retaining students in retail banking through price bundling: Evidence from the Swedish market on EtoBox?
Retaining students in retail banking through price bundling: Evidence from the Swedish market by Merja Mankila is a Engineering article available to read on EtoBox.
What is Retaining students in retail banking through price bundling: Evidence from the Swedish market about?
This article investigates the issue of the customer retention of students in retail banking through a price bundling approach. StudentsÕ preferences concerning some basic retail banking services, type of price reduction, and choice of bank are examined by using conjoint and cluster analysis. The empirical evidence comes from the Swedish student market. Three customer segments were found based on the studentsÕ Ôprice sensitivenessÕ and ÔloyaltyÕ. Price bundling offers many opportunities to improve customer retention in retail banking through a demand based choice of services (international debit card and Internet bank) and a price discount model that creates incentives to stay through time (individual price discount based on relationship size and length).
Who reads Retaining students in retail banking through price bundling: Evidence from the Swedish market?
It is typically read by researchers, students, and practitioners in Engineering.
- Author
- Merja Mankila
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0377-2217)
- Published
- 2004
- Language
- EN
- Field
- Engineering (Physical Sciences)