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What is New Product Development Strategies about?

This document summarizes research on managing the new product development process. It discusses that new product development is critical for success in many industries, but that new product failure rates remain high. The research aims to understand how firms can maximize the fit of new products with customer needs while minimizing development time. Successful firms articulate strategic goals, align their research and development portfolio, and enter technology areas that build new core capabilities. Strateg

Author

kashem

Language

EN