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Benefits of Marketing Research for Organizations by George Addai is a document available to read on EtoBox.

What is Benefits of Marketing Research for Organizations about?

The document discusses ways to increase management acceptance of marketing research as a key organizational activity. It suggests showing management the specific benefits research can provide, conducting high-quality research to ensure reliable results, finding cost-efficient research methods, persuading management to accept negative feedback, and ensuring research is done ethically.

Author

George Addai

Language

EN