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Online Ads vs. Traditional Ads Appeal by Omar Faruk is a document available to read on EtoBox.

What is Online Ads vs. Traditional Ads Appeal about?

This document is a student paper analyzing how online advertisements lessen the appeal of traditional advertisements. It begins by defining online and traditional marketing, discussing their pros and cons. Specifically, it notes that online ads have lower costs, wider reach, and are easier to measure than traditional ads. However, traditional ads can be more memorable and impactful. The paper then lists 7 key ways online ads decrease interest in traditional ads: lower costs, wider reach, interactivity, targ

Author

Omar Faruk

Language

EN