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This document provides a comparative study of two major Indian e-commerce businesses - Flipkart and Amazon India. It discusses their nature, size, exclusive products, achievements and marketing strategies. Flipkart was founded in India and focuses on a wide range of product categories. Amazon started as an international online retailer and later expanded to India. Both companies have grown significantly in India and have launched exclusive products and partnerships. Their marketing strategies emphasize logi

Author

Devan Kochar

Language

EN