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Customer Citizenship Behaviour Insights by Arijit Podder Pulak is a document available to read on EtoBox.

What is Customer Citizenship Behaviour Insights about?

This document summarizes a research paper on customer citizenship behavior (CCB). The paper discusses the importance of CCB for both customers and marketers in creating value for each other. It reviews literature on various dimensions of CCB, including feedback, helping other customers, and word-of-mouth recommendations. The paper also examines factors that influence CCB, such as customer satisfaction, commitment to service workers, and perception of employee identification. It discusses the "loyalty ripple

Author

Arijit Podder Pulak

Language

EN