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What is Cultural Influence on Consumer Behavior about?

Culture is defined as the learned beliefs, attitudes, values, norms and customs shared by a society or group. Culture is transmitted between generations and changes gradually over time as societies are exposed to new experiences and influences. Culture influences consumer behavior in several key areas. It shapes preferences around food, clothing, and housing. Culture also impacts the perception of messages and media as well as receptivity to new ideas. Marketers must understand these cultural influences to

Author

hiren_makwana2000

Language

EN