About this document

Importance of Perception Management by Tívio Rocha is a document available to read on EtoBox.

Perception management is a technique used by corporations and marketers to shape public opinion and perceptions of their brands, products, and companies. It involves creating positive narratives and illusions to divert attention from real issues and gain public approval. While perception management can help sell products in the short term, sustainable organizations must ensure their actions match the image they project to be successful over the long run. Perception management is important for companies to c

Author

Tívio Rocha

Language

EN