Opening book details…
Can I read Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management) on EtoBox?
Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management) by Gilles N′Goala, Virginie Pez-Peìrard, Isabelle Prim-Allaz, Virginie Pez-Perard, Gilles N'Goala is a business book available to read on EtoBox.
What is Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management) about?
<p>Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punis
Who reads Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Gilles N′Goala, Virginie Pez-Peìrard, Isabelle Prim-Allaz, Virginie Pez-Perard, Gilles N'Goala
- Publisher
- Wiley-ISTE
- Published
- 2019
- Language
- EN
- ISBN
- 9781119618324
- Category
- business
- Subjects
- Business, Management, Decision Making & Problem Solving
- Updated
- 2026-03-24
More by Gilles N′Goala, Virginie Pez-Peìrard, Isabelle Prim-Allaz, Virginie Pez-Perard, Gilles N'Goala
Similar books
- Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation — Cor Molenaar (2022)
- Customer-Centric Marketing : Supporting Sustainability in the Digital Age — Neil Richardson, Dr; Jon James; Neil Kelley (2015)
- Resilience and Digital Disruption: Regional Competition in the Age of Industry 4.0 (SpringerBriefs in Business) — Aldo Geuna; Marco Guerzoni; Massimiliano Nuccio; Fabio Pammolli; Armando Rungi; (auth.) (2021)
- B2B Marketing Strategy : Differentiate, Develop and Deliver Lasting Customer Engagement — Heidi Taylor, (Marketing consultant) (2017)
- Customer Relationship Management : Concepts and Technologies — Stan Maklan Francis Buttle (2019)
- Digital Entrepreneurship and the Sharing Economy (Routledge Studies in Entrepreneurship) — Evgueni Vinogradov, Birgit Leick, Djamchid Assadi (2021)