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What is Overview of Marketing Concepts and Strategies about?

The document provides an overview of key concepts in marketing, including: 1) Marketing involves social and managerial processes to exchange products and services to fulfill needs and wants, including advertising, promotion, distribution, and product management. 2) Marketers may sell to consumers, businesses, governments, or non-profits. At the center is the relationship between consumers and organizations. 3) Marketing addresses needs, wants, and demands through exchange, with the goal of creating per

Author

BOBBY212

Language

EN