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The Multidimensional Impact of Packaging Design On Purchase Intention: A Systematic Hybrid Review by Umang Wildan is a document available to read on EtoBox.

What is The Multidimensional Impact of Packaging Design On Purchase Intention: A Systematic Hybrid Review about?

This systematic hybrid review examines the relationship between packaging design and purchase intention, highlighting its significance in influencing consumer decisions. The study analyzes 221 academic articles using bibliometric analysis and identifies five core research themes, including the role of packaging in consumer decision processes and environmental sustainability. It also proposes future research directions and emphasizes the need for a comprehensive understanding of the evolving packaging design

Author

Umang Wildan

Language

EN