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What is CRM Strategies Impact on Kigali Hotels about?

This document is a research proposal that aims to assess the impact of customer relationship management strategies on hotel performance in Rwanda, using Kigali hotels as a case study. The proposal outlines the background, problem statement, objectives, research questions, significance, scope, and methodology of the study. It will employ a mixed methods approach, using questionnaires, interviews and document reviews to collect data on CRM strategies used, their impact on performance, and challenges in implem

Author

UMI Pascal

Language

EN