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This document outlines the methodology used for a study on consumer buying behavior regarding cars. The objectives were to study consumer behavior, preferences, and attitudes towards Maruti cars. A survey was conducted with 150 respondents in Mehsana city using a questionnaire. Both primary data collected through interviews and secondary data from sources like books and newspapers were used. Some limitations included a short study duration, limited geographic scope, and potential for bias in interviews. The

Author

Jesse Dawson

Language

EN