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Sharma - 2021 - Psychological Ownership of (Borrowed) Money by hebezhh is a document available to read on EtoBox.

What is Sharma - 2021 - Psychological Ownership of (Borrowed) Money about?

This research introduces the concept of psychological ownership of borrowed money, highlighting how consumers perceive borrowed funds as their own, which influences their willingness to incur debt for discretionary purchases. The study finds that this psychological ownership varies among individuals and across different types of debt, with consumers generally feeling a greater sense of ownership over credit compared to loans. Additionally, the authors demonstrate that framing borrowed money with language th

Author

hebezhh

Language

EN