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Essentials of Entrepreneurship and Small Business Management, Global Edition by Cornwall, Jeffrey R.; Scarborough, Norman M.; Zimmerer, Thomas is a nonfiction available to read on EtoBox.

What is Essentials of Entrepreneurship and Small Business Management, Global Edition about?

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition , Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition. NOTE: You are purchasing a sta

Who reads Essentials of Entrepreneurship and Small Business Management, Global Edition?

Author

Cornwall, Jeffrey R.; Scarborough, Norman M.; Zimmerer, Thomas

Publisher

Pearson Higher Education & Professional Group; Pearson Education

Published

2014

Language

EN

ISBN

9781292094878

Category

nonfiction

Subjects

Management, Business, Science

Rating

4.5 / 5 (212 ratings)

Updated

2026-03-14