Can I read Hidden Classes in Grocery Shopping on EtoBox?

Hidden Classes in Grocery Shopping by Pati is a document available to read on EtoBox.

What is Hidden Classes in Grocery Shopping about?

This study identifies hidden classes of grocery shoppers based on their product choices and shopping days using Finite Mixture Modeling. The research uncovers distinct segments within food/drink, cleaning, and personal care product categories, revealing their demographic characteristics and preferences for shopping on specific days of the week. The findings provide valuable insights for retailers to tailor promotional strategies and improve store layout to enhance sales and customer targeting.

Author

Pati

Language

EN