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What is Samsung Marketing Strategy Analysis about?

Samsung is a large South Korean electronics company founded in 1969. It produces a wide range of consumer electronics including smartphones, televisions, appliances, and memory chips. Samsung utilizes strategic marketing such as lowering phone prices when competitors launch new models. It also closely monitors social media to understand what types of visual content resonates with users. However, Samsung faces strong competition from companies like Apple and must navigate various political, economic, social

Author

Maria Alexandra

Language

EN