About this document
1 s2.0 S2212571X2200004X Main by faria.sandra.itati is a document available to read on EtoBox.
The study examines the impact of COVID-19 on social media communication by tourism destinations, analyzing changes in content and consumer engagement. Findings indicate that social media posts have evolved to include more expressions of uncertainty and emotionality, while consumer engagement has increased during the pandemic. The research provides insights and recommendations for effective social media strategies for destinations during crises.
- Author
- faria.sandra.itati
- Language
- EN