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Headwaters should diversify into nursing to pursue new growth opportunities. [1] The nursing market is much larger than EMS with over 2.8 million licensed nurses and annual exam growth of 8%. [2] Partnering with TMCC could help gain a first mover advantage and block competitors. [3] External funding could provide resources to enter a new segment and cushion any risks, allowing Headwaters to leverage its experience in regulatory software to capture the nursing market.

Author
Sourabh Agrawal 23
Language
EN

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