Can I read Häagen-Dazs Ice Cream in India on EtoBox?

Häagen-Dazs Ice Cream in India by Vinamra Chopra is a document available to read on EtoBox.

What is Häagen-Dazs Ice Cream in India about?

Haagen Dazs is a premium ice cream brand established in 1961 in the US that is looking to expand in India. It currently only has one cafe in Delhi. The document recommends opening stores in high-income cities like Goa, Jaipur, Hyderabad, Chandigarh, and Kolkata. It also suggests tailoring flavors to Indian tastes, like introducing kulfi, and expanding offerings to include cakes, sorbet, and frozen yogurt. Integrated marketing strategies like events, contests, and digital promotions are recommended to target

Author

Vinamra Chopra

Language

EN