About this document

Marketing II Course Schedule 2017-1 by Claudio Salas Pauliac is a document available to read on EtoBox.

This document provides a calendar for the Marketing II course taught by Magdalena Carmona S. in 2017-1. It outlines the following: - 4 modules to be covered from March to April, focusing on marketing strategy, quantification and market understanding, market research, and market positioning. - Objectives, content, activities and assigned readings for each class, including lectures, exercises, presentations and discussions. - Evaluation methods such as presentations, group activities, class participation

Author

Claudio Salas Pauliac

Language

EN