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Principles of Relationship Marketing by Love the Vibe is a document available to read on EtoBox.

What is Principles of Relationship Marketing about?

The document discusses relationship marketing, which involves building long-term relationships with customers through communication, trust, customer service and support, rewards, and customer retention to create a marketing network asset. Relationship marketing aims to develop customer loyalty through maintaining interactions with customers to improve performance and discover ways to provide better value. Characteristics of relationship marketing include communication, trust and commitment, benefits and rew

Author

Love the Vibe

Language

EN