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Can I read Marketing and Exchange on EtoBox?
Marketing and Exchange by Franklin S. Houston; Jule B. Gassenheimer is a Business, Management and Accounting article available to read on EtoBox.
What is Marketing and Exchange about?
Exchange has been widely accepted as the core concept in marketing, yet the topic has received limited attention by researchers in the marketing discipline. The authors discuss exchange theory and tie it more closely to the basic underpinnings of marketing.
Who reads Marketing and Exchange?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Franklin S. Houston; Jule B. Gassenheimer
- Published
- 1987
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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