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What is Marketing Mix Impact on Brand Loyalty about?

This document summarizes a study on the impact of marketing mix elements on brand loyalty in the mobile phone industry. The study surveyed 384 mobile phone users to analyze the relationships between products, distribution channels, promotions, and brand loyalty. It found that these marketing mix elements had a positive impact on brand loyalty. Additionally, customer satisfaction and trust were found to mediate the relationship between marketing mix and brand loyalty. The goal of the study was to provide gui

Author

Syncbabes

Language

EN