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Marketing Strategies and Distribution Channels by bashirgishe is a document available to read on EtoBox.

What is Marketing Strategies and Distribution Channels about?

The document discusses key topics in marketing including place mix, advertising, sales promotion, public relations, salesmanship, direct marketing, strategic planning, management information systems, and business buying behavior. It then provides details on place mix, specifically the meaning of distribution channels, factors that affect channel choice such as market considerations, product considerations, middlemen considerations, and company considerations.

Author

bashirgishe

Language

EN