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Can I read Persuasion in Tourism Discourse : Methodologies and Models on EtoBox?
Persuasion in Tourism Discourse : Methodologies and Models by Elena Manca is a nonfiction available to read on EtoBox.
What is Persuasion in Tourism Discourse : Methodologies and Models about?
Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Hallidays systemic functional grammar; Kress and van Leeuwens visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstedes models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the fie
Who reads Persuasion in Tourism Discourse : Methodologies and Models?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Elena Manca
- Publisher
- Cambridge Scholars Publishing
- Published
- 2016
- Language
- EN
- ISBN
- 9781443816816
- Category
- nonfiction