Can I read Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry on EtoBox?

Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David Robertson [Robertson, David C.] is a history book available to read on EtoBox.

What is Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry about?

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team ' faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) ' to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond pr

Who reads Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry?

Author

David Robertson [Robertson, David C.]

Publisher

Crown Publishing Group

Published

2013

Language

EN

ISBN

9781299667761

Category

history

Subjects

Economics, Fiction, Memoir

Rating

3.81 / 5 (789 ratings)

Updated

2026-03-14