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E-Servicescape Impact on Purchase Intentions by irfan widyanto is a document available to read on EtoBox.

What is E-Servicescape Impact on Purchase Intentions about?

This study examines the relationship between elements of e-servicescapes (the online environment) and purchase intention among heavy and light internet users. The researchers collected data through an online survey of 342 internet users and analyzed it using structural equation modeling. They found that aesthetic appeal and interactivity significantly increased purchase intention for general users. For heavy users, interactivity was the most important factor, followed by aesthetic appeal and layout/function

Author

irfan widyanto

Language

EN