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W1 - Fannes and Claeys (2023) by Anna Ogerman is a document available to read on EtoBox.

What is W1 - Fannes and Claeys (2023) about?

This study investigates how the content and verb voice of crisis responses influence public perceptions of responsibility and organizational reputation. Findings reveal that apologies lead to higher responsibility attributions than denials, negatively impacting reputation, while passive voice in denials can mitigate responsibility perceptions. The research emphasizes the importance of carefully formulating crisis responses to effectively manage public perception and organizational reputation.

Author

Anna Ogerman

Language

EN