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Religious Beliefs, Ingredient Safety, Halal Logo, and Promotion Impact On Gen Z by bchristanto13 is a document available to read on EtoBox.
This study investigates the influence of Religious Belief, Ingredient Safety, Halal Logo, and Promotion on the purchase intention of Wardah halal cosmetics among Generation Z in Indonesia. Findings reveal that Ingredient Safety, Halal Logo, and Promotion significantly impact purchase intention, while Religious Belief does not. The research highlights the importance of product safety and effective marketing strategies in attracting Gen Z consumers to halal cosmetics.
- Author
- bchristanto13
- Language
- EN