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What is Understanding Technological Rituals about?

This document introduces the concept of a "technological ritual", which is defined as the methodology of using a product beyond its basic function in order to achieve psychological satisfaction at both a perceptual and cognitive level. Technological rituals satisfy needs for control and connection to childhood. Proper understanding of this concept can benefit users, manufacturers, and society. The key aspects of a technological ritual are that it involves using a product in a structured, arbitrary way rathe

Author

ppga.doutorado

Language

EN