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What is Evaluating Lazada about?

This document summarizes a research study that evaluated the quality of the Lazada e-commerce website using the Webqual 4.0 methodology and Importance Performance Analysis (IPA). 124 students from Bunda Mulia University participated in the study. The researchers found that the website satisfied users in terms of facilities, menus, and content. Overall respondents were satisfied with these aspects of the website. The results can provide feedback to Lazada to further improve the website experience for users.

Author

Septama

Language

EN