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What is Chotukool Refrigerator Case Study about?

Godrej & Boyce Company launched the Chotukool refrigerator to target rural poor consumers in India. The Chotukool was an innovative product that was portable and affordable through process innovation. It involved radical innovation by not conforming to current refrigerator technology. The modifications were architecturally competence destroying by completely redesigning the product rather than improving existing components.

Author

Melvin Shaji

Language

EN