About this document
Kingfisher Airlines STP Analysis by dyumna is a document available to read on EtoBox.
The document discusses market segmentation strategies for Kingfisher Airlines. It analyzes how the airline segments customers based on geographic location, demographics, and other variables. Key targets for Kingfisher are young professionals aged 25-45 from higher income groups. The airline positions itself as providing a luxurious lifestyle experience with designer cabins and good service quality rather than just transportation. Kingfisher aims to make flying a fun experience for its target customers.
- Author
- dyumna
- Language
- EN